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Friday Outfit: Earth Day

April 20, 2018 2 min read

sustainable automatic watch

Friday Outfit: Earth Day

Hello everyone,

Due to the celebration of The Earth Day on April 22nd, today’s Friday Outfit is inspired in our planet’s colours. Gaylord Nelson, US senator, founded this day with the purpose of raising awareness regarding the aspects that threaten Earth preservation, such as pollution.

Luxury brands in general, and writing and watch industries in particular, have a great deal to say about it. In general terms, any product manufactured to last longer is more sustainable than disposable goods. The reason is that the production and transportation of this goods require large amounts of resources and energy that can’t be argue in terms of sustainability when we compare it with their too short utility.

Hence, changing the disposable pen for a life-long choice that also has emotional value, such as a fountain pen, is not only an expression of individuality, but also the most sustainable choice.

Similarly, automatic watches solved all environmental issues caused by the use of batteries. Even though batteries are now less harmful than they used to and more effectively recycled, an automatic watch works thanks to the most sustainable energy that exists: our own.  

How is it possible that automatic watches don’t use batteries?

The mechanism of an automatic watch is based on an oscillating weight and a rotor that will spin around an axis powered up by wrist movements. This way, an automatic watch is not only the most sustainable choice, but also the most practical one, as there is no need of winding up manually because they are self-wound.

Moreover, more and more brands opt for reusing materials to reduce the environmental impact of their products. As an example, at Iguana Sell you can find Mondaine Essence watches, the packaging of which is made of recycled plastic bottles. Also, sustainable automatic watches and fountain pens can be found at our website and boutique, such as the ones that star this Friday Outfit.

You can find all these products in our web or in our boutique at Nuñez de Balboa, 90 Madrid. Do not hesitate to visit us whenever you want. We will be looking forward to meet you!

Have a nice weekend!


Iguana Sell

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