Timex x Peanuts: the watches that stole the world’s heart

What do a watch born in a Connecticut workshop and a little beagle who dreams of being a pilot have in common? More than you might think. The collaboration between Timex and Peanuts has become one of the biggest phenomena in popular watchmaking in recent years—a meeting point between nostalgia, timeless design, and the most lovable humor in pop culture.

The origin of an unexpected partnership

The story of Timex x Peanuts began over half a century ago, when the American brand—already famous for its motto “Takes a licking and keeps on ticking”—released the first Timex Snoopy watches. It was a time when Charles M. Schulz’s characters filled newspapers and hearts alike. Snoopy, Charlie Brown, and Woodstock stood for friendship, humor, and warmth, and wearing them on your wrist was like carrying a daily spark of joy.

Why this collaboration became a huge success

Decades later, Timex revived this partnership and managed something magical: connecting generations. The Timex x Peanuts watches combine the brand’s signature toughness and precision with iconic illustrations of the characters, reimagined with a fresh, modern twist. Snoopy dancing, napping on his doghouse, or dreaming among the stars—each model tells its own story, yet all share that same feeling: the involuntary smile that only nostalgia can bring.

Design, character, and reliability: the charm formula

Technically, these watches stay true to Timex’s DNA: stainless steel cases, high-precision quartz movements, scratch-resistant mineral glass, and durable canvas or leather straps. Models like the Timex Weekender x Peanuts or the Timex Marlin Peanuts Snoopy Flying Ace have become true collector’s favorites—for those who appreciate fun, personality, and timeless style.

The balance between playfulness and sophistication is key. These aren’t just themed watches; they’re design pieces that honor Schulz’s art while keeping the functional, accessible spirit that’s defined Timex since 1854.

Snoopy: an icon that never goes out of style

In the Peanuts universe, Snoopy stands for imagination, freedom, and perseverance. Timex has perfectly captured these qualities in watches that invite you to enjoy time with a smile. Each tick reminds us that life is built on joyful little moments—and that wearing Snoopy on your wrist is, in a way, a declaration of optimism.

Watches for daydreamers

At Iguana, you’ll find a curated selection of Timex x Peanuts models, from classic editions to the latest designs inspired by Snoopy’s adventurous spirit. If you love watches with history and character, this collection is a reminder that time can also be measured in smiles.

Timex’s latest collaborations: design, history, and fun

Timex keeps reinventing its legacy through collaborations that blend watchmaking, art, and pop culture. Beyond its iconic partnership with Peanuts, the brand has teamed up with Pan Am—evoking the elegance and wanderlust of classic travel; with urban artist TVBOY, who brings bold colors and contemporary creativity; and with Monopoly, turning watches into playful, nostalgic pieces. Each model preserves the precision, durability, and reliability that define Timex—transforming timepieces into collectibles that celebrate style, history, and fun in every tick.

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