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Getting to know Roamer

July 15, 2021 4 min read

roamer watches

Roamer: Quality and elegance

As we saw in the previous blog post about the history of Roamer watches, since its inception, it has been dedicated to the development of wristwatches combining traditional values with modern convictions. Roamer watches are a product of Swiss quality, functionality and elegance.

Here you can read the interview that Iguana Sell had with Roamer's marketing department, specifically with Mr. Ditron Petreni, where you can discover more details about the brand and his point of view.


TO BEGIN WITH, WHAT CAN YOU TELL US ABOUT THE HISTORY OF ROAMER WATCHES, ANY BACKGROUND?

ROAMER’s story began 1888 in Solothurn where founder Fritz Meyer set out to create a robust yet elegant watch, a precious accessory that everyone would love to own. Over the years, Roamer has earned a strong reputation for its highly functional timepieces.

Over the years, Roamer earns an excellent reputation for its high quality timepieces as well as for its innovative spirit in terms of social welfare. In 1944, the son of the founder, Ernst Meyer, opened the Roamer-Haus, a workers welfare center for the 1200 employees.

Today ROAMER produces its own watches in Switzerland and ensures quality throughout the whole process.

WHAT DO ROAMER WATCHES REFLECT FOR YOU?

ROAMER watches are made for generations: as a gift from a father to his son or from a son to his father. Our collection also features beautiful models for ladies as well!

Each facet of our Swiss watch brand epitomizes quality, design and engineering, choice of suppliers and materials, production and services for customers worldwide.

WHAT DO YOU THINK IS THE DISTINCTIVE SIGN OF ROAMER WATCHES COMPARED TO OTHER BRANDS?

Besides the high-quality standards – ROAMER stands for timeless, classic timepieces with attention to detail. With each watch you can not only get SWISS MADE quality but also very good prices.

ARE ALL THE COMPONENTS OF ROAMER WATCHES MADE IN SWITZERLAND?

Each ROAMER watch features a SMADE Movement, that has been produced in Switzerland and all ROAMER watches are developed, designed and assembled in Switzerland as well.

WHAT QUALITY CONTROLS ARE THE WATCHES SUBJECTED TO?

With our Quality Control we ensure highest quality for the end consumer with following steps:

  • Function test of the crown
  • Computer-integrated case back setting
  • Leak test with real water immersion
  • Condensation test

WHAT CUSTOMER PROFILE ARE ROAMER WATCHES AIMED AT?

On ROAMER we have basically 3 target audiences:

Audience 1: Male – AGE 18-45
> This is the strongest group that is mainly interested in our more sporty and eye-catching Chronographs and Skeleton models but also our C-Line Collection

Audience 2: Male – AGE 45-65
> Elegant and classic automatic watches are the main interest of this group. many of these consumer now already know ROAMER from the past and cherish the quality and designs of our brand

Audience 3: Ladies – AGE 18+
> For the modern and sophisticated female audience our large collection features beautiful and classic feminine watches with great details.

WHERE IS THE LARGEST PART OF YOUR MARKET CONCENTRATED?

As a SWISS MADE brand of course SWITZERLAND is still the homeland – but as an international brand we also have a great reputation in Europe, Middle East and Asia.

WHAT IS ROAMER’S BIGGEST COMPETITOR?

I don’t like the word “competitor” – we in the watch business are all a big family ☺ But to answer your question: ROAMER is to name such brands as Raymond Weil, Frederique Constant, Longines, Tissot etc.

WHICH IS THE MOST SUCCESSFUL ROAMER MODEL?

We have different best-sellers in our collection – but for the time being our COMPETENCE SKELETON Collection is definitely the most famous one.

A ROAMER OR SWISS MILITARY HANOWA WATCH?

Depending on the taste and style you prefer – both brands stand for high quality and are SWISS MADE. ROAMER is the right choice for the consumer who wants a modern luxury watch brand developed over many generations.

WHAT IS YOUR PERSONAL FAVORITE ROAMER MODEL AND WHY?

My personal favourite is and still will be our beautiful SEAROCK Automatic. This is such a nice and timeless watch you can wear casually or formally – it always fits and frequently I am getting great comments on it!

HOW DO YOU SEE THE FUTURE OF THE BRAND; DO YOU THINK THE PANDEMIC HAS CHANGED THE WATCH INDUSTRY?

COVID has changed the whole planet and of course also the watch industry! Every business has to re-think certain strategies and internal workflows in order to adapt to the time “after COVID”. Unfortunately the pandemic situation has erased many companies and watch brands but I strongly believe that the business who went through COVID and “survived” will come stronger than ever.

We at ROAMER took the opportunity to review and consider the best way forward – but standing in front of two options: hide & wait or stand strong and act! We chose the second option and were delighted to introduce a great collection in 2021 (which has been extremely well received and with sell-out higher than even in 2019) alongside other innovations including the 7 year warranty on all our watches.


We hope you enjoyed the meeting with Roamer, discover the Roamer collections on our website and enjoy a wide collection of pieces that you can buy with 24 hours express delivery!

And, of course, if you require more information or wish to place your order,do not hesitate to contact us.

You can write us an email, or visit our store in Madrid, in Núñez de Balboa 90.

It will be a pleasure to help you.


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